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The Secret Social Media Weapon for Sales and B2B Marketing

Oct 04 2016, by PEOPLE in Sales

Social media is such a huge influence on our lives. But the biggest influence for sales and marketing for most business will be their Facebook pages. If you don’t have a Facebook page for your company, you may need to get one now.

Facebook is the most important part of the B2B sales and marketing for a business. Your ads can generate how many likes or shares of a particular product, you can gain revenue from traffic and the cost of the advertisements can go down or go higher if you feel like no one or everyone is paying enough attention to what your company markets. While everyone has a Twitter, an Instagram, a Snapchat, a YouTube channel, the Facebook page is where more people and going to check out your resources and what you have to offer, before going somewhere else or going to another social media site. The more content you can generate on a company’s Facebook, the better the results in people checking out your page before going to another social media site.

Why should a company focus on their Facebook page more than their Twitter page? Well because 18 people a month use Facebook more than any other site, it is where they can check out business and see if whether or not this business is something that they can like and follow for posts or information regarding the situation of the business or about the success of the company as a whole. It creates a relationship with your electronic audience and it is something that every successful business needs in order to establish a digital and personal online establishment. O of the 18 users a month, 1 in 4 people will look to your page for resources and that is the key to getting more marketing interest for your company.

Credibility is one thing that may make or break your Facebook page. If you can get more and more people to share your content or provide credible sources for your content on your social media page, the more likely you will develop traffic and engage in the audience that you are trying to market. By making sure your content is updated regularly, your advertisements are out everywhere on social media, your connections are sharing your social media posts or commenting on your content, and researching the competitors so that you know about what you can do to advance your marketing skills on social media are some of the ways in which staying on top of the Facebook feed is the key to your company’s success.